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Guka Gurgenidze
Guka GurgenidzePerformance Marketing Lead

P&L > ROAS

I measure success by the profit & loss statement, not by the ROAS in ad dashboards.

An ad platform can report a great ROAS while the business loses money on every order.

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Ad platformROAS 6.2×Looks like a win
Profit & loss statement−₾3,400 / moAfter cost of goods, shipping and taxes
Illustrative example

Trusted by

TKT.GE
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Old Supra
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Growth Framework

Nine mistakes that make brands lose money

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Experience in numbers

Ad budget managed$4.1M
50+Ad accounts managed or audited
7 yearsIn performance marketing
EcommerceReal EstateB2BOnline Marketplaces

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